Software Engineer, Android
Software Engineering
San Francisco, CA, USA
Posted 6+ months ago
<div> <div> <p>HyperTrack is looking for a marketing leader to build a category creating company. You are a rigorous first principles thinker with a deep understanding of the modern go-to-market playbook. Your marketing strategy is anchored in a deep understanding of user value and product, and the infinite ways they can be connected to unlock demand. Ideally, you have been through a product-led growth cycle as one of the first marketers at a category leading company.</p> <p>We are looking for a marketing leader who can build and manage a team of product marketing managers, demand generation marketers, digital marketers and developer relations professionals. Experience with managing agencies and vendors for PR & communications, rich media collateral, account-based marketing, SEO and SEM would be a strong plus. You would work closely with VP Sales to develop and own the marketing pipeline to propel the company’s ARR to the next order of magnitude.</p> <p>You have the ambition and stomach to join at an early growth stage where the business has achieved product-market fit with strong user love, and is now investing in product-led GTM to build the largest community of logistics tech builders in the world.</p> <p><strong>Roles and responsibilities</strong></p> <ul role="list"> <li>Create the logistics cloud category with incisive thought leadership in a large yet deeply fragmented market place</li> <li>Build the largest global community of logistics tech builders that in turn builds the future of the logistics tech industry and expands it past $100B</li> <li>Amplify the voice of the user and provide them a platform to share their solutions and innovations with other users in the community</li> <li>Establish a developer-centered brand at product-first companies</li> <li>Build and manage an awesome team of marketers spanning PMM, DMM, DevRel and other key marketing functions of a modern GTM</li> <li>Develop sharp competitive positioning so users can differentiate against device-to-cloud location and map APIs of Google, Amazon, Apple, Microsoft and other large platforms</li> <li>Develop key partnerships with the ecosystems of cloud, maps, CRM, POS, developer tools and other adjacent opportunities to distribute</li> </ul> <p><strong>Requirements and experience</strong></p> <ul role="list"> <li>Must be an early marketer at a category creation company with direct contributions to thought leadership and differentiated value creation</li> <li>Must be a product-focused marketer with a deep sense of wonder about the power of APIs to unlock the impossible and create magic</li> <li>Must be conversant with modern GTMs that combine bottom-up product-led growth with classic top-down marketing</li> <li>Should have proven leadership experience with building and managing a marketing team</li> <li>Should have built a marketing ops engine based on product usage and in-app behavior signals</li> <li>Prior experience with location and mapping would be a plus</li> <li>Prior experience with supply chain and logistics of ecommerce would be nice</li> <li>Bachelor’s with an engineering degree is preferred</li> </ul> <p><strong><br></strong></p> </div> <div><a href="#">Join our team</a></div> </div>
HyperTrack is an equal opportunity employer.