𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗺/𝗳/𝗱) – 𝗔𝘂𝗿𝗮 𝗥𝗲𝗮𝗹𝗶𝘁𝘆

Zurich, Switzerland | Hybrid | International Travel

𝗔𝗯𝗼𝘂𝘁 𝗔𝗨𝗥𝗔

AURA Reality, part of Hexagon, is shaping the next generation of medical-aesthetic and health intelligence technologies. We combine advanced imaging hardware, AI-enabled software and evolving health data capabilities to build a platform that helps clinicians and patients better understand, measure and improve aesthetic and wellbeing outcomes.

Our roadmap expands in stages, evolving from high-precision aesthetic insights to broader, longitudinal health intelligence. We are driven by curiosity, rigor and innovation, grounded in the belief that the future of wellbeing will be proactive, data-informed and deeply human.

𝗬𝗼𝘂𝗿 𝗥𝗼𝗹𝗲

As Global Marketing Director (m/f/d), you will own AURA’s global marketing strategy, budget, team and external partner ecosystem as part of the broader commercial strategy. You will build the brand and category globally while creating a social-first, performance-led growth engine that connects customer insight, content, media, demand generation and revenue.

You will lead a focused international marketing team and work closely with senior leaders across Sales, Product, Clinical Partnerships and Go-to-Market Engineering to drive growth across established and new markets.

𝗬𝗼𝘂𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Define AURA’s global brand, segmentation, positioning and communication strategy across key customer groups

• Build a social-first growth engine across organic content, paid social, creators, KOLs and campaign creative

• Translate customer insight, technical capabilities and clinical evidence into clear, credible and differentiated propositions

• Lead global product and launch marketing, including a major product release planned for 2027

• Build the global Sales Toolbox and shape the Sales Academy in close partnership with Sales leadership

• Develop a repeatable market-launch playbook across Europe, the Americas and Asia while balancing global consistency with local relevance

• Lead, coach and develop the international marketing team and manage AURA’s creative, social and performance partners

𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲

• 10+ years of progressive marketing experience, including global or regional responsibility and meaningful people leadership

• Proven track record building or scaling a social-led demand engine across organic content and paid distribution

• Strong creative judgment with the ability to shape compelling content, briefs and campaigns and understand what makes them effective

• Strong foundations in customer insight, segmentation, positioning and communication strategy

• Experience marketing high-consideration products through professional, practitioner or similarly complex channels

• Proven experience with sales enablement and close collaboration with commercial teams

• Experience selecting and leading agencies, creators and specialist partners across multiple markets

• Hands-on, commercially minded leadership style with the ability to move confidently between strategy, customer insight, creative, performance and execution

𝗪𝗵𝘆 𝗔𝗨𝗥𝗔?

• Build a new category at the intersection of technology, aesthetics and health intelligence

• Shape a global brand and marketing engine from an early stage

• Work directly with senior leaders across Sales, Product and Clinical Partnerships