Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location. As a location intelligence company, Foursquare is comprised of two well-known consumer apps, Foursquare and Swarm, as well as thriving media and enterprise products. The platform leverages a deep understanding of location intelligence to unlock valuable insights about customers, enabling brands to understand and connect to targeted audiences as well as to measure foot traffic and advertising success. Its toolkit includes Foursquare Analytics; Placed powered by Foursquare; Pinpoint audiences; and Pilgrim SDK and Places API. Together, these products empower brands to analyze trends; measure foot traffic lift via multi-touch attribution; optimize advertising campaigns across hundreds of audiences; and drive deeper engagement via Foursquare’s industry-leading developer tools. Co-founders Dennis Crowley and Naveen Selvadurai established the company in New York, New York, in 2009.